How to reach “masses” when mass media are not available? Follow the money!

Ann JimersonTina Sanghvi, and Silvia AlayónALIVE & THRIVE

Quick. I say “mass media campaign” and you name the “media” that come to mind: _____.

Not so long ago, you would likely have answered “TV and radio.” With “new media” abounding, broadcast TV and radio are now relegated to “traditional media.” But what about when technology—even electricity—lags. What does “mass media” mean then?

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Like talking to a friend

ANN JIMERSONBEHAVIOR CHANGE SPECIALISTALIVE & THRIVEFHI 360

An article in a recent issue of The New Yorker magazine sped throughout our organization, FHI 360. The surgeon and writer Atul Gawande wrote “Slow Ideas: Some innovations spread fast. How do you speed the ones that don’t?”  The e-mail traffic about this article made me curious about why the article itself was spreading so fast.

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“Because the doctor said so”: We need to help doctors get it right

ANN JIMERSONBEHAVIOR CHANGE SPECIALISTALIVE & THRIVE,FHI 360

The U.S. news was abuzz last week about a new study showing that 40 percent of American mothers feed their babies solid foods way too early.

Whose fault is that?

Over half of those moms said their doctor had told them to.  Continue reading